How Point-of-Sale Advertising Is Changing Retail
Digital advertising is everywhere — and consumers have learned to ignore it. Banner blindness, ad blockers, and infinite scrolling mean that brands are paying more for less attention. But there's one screen that still commands undivided attention: the payment terminal.
The Captive Audience Problem (Solved)
When a customer is at the checkout, tapping their card or waiting for a transaction to process, they're looking at the terminal. It's a natural, unavoidable moment of attention. There are no ad blockers, no skip buttons, and no competing content.
How It Works
Modern payment terminals like the Verifone AXIUM series feature high-resolution colour screens capable of displaying rich advertising content. NewPay's platform delivers targeted brand advertising to these terminals in two formats:
- Idle Screen: Full-screen advertising (480×800px) when the terminal is not processing a transaction
- Transaction Screen: A compact ad (480×267px) displayed alongside transaction details during checkout
True Performance Pricing
Unlike traditional digital advertising priced on impressions (CPM) or clicks (CPC), NewPay's advertising is priced at 0.55% of actual transaction value. This means advertisers pay based on real spending at relevant locations — not estimated eyeballs.
Targeting That Makes Sense
Advertisers can target by geography (down to postcode level), merchant category (cafes, retail, restaurants, etc.), and even specific merchant locations. A coffee brand can display ads exclusively in cafes. A fashion retailer can target stores in shopping districts.
The Win-Win-Win
- Merchants save on processing fees (or eliminate them entirely with surcharging)
- Advertisers reach consumers at the moment of purchase with zero ad waste
- Customers benefit from lower prices as merchants pass on their savings
Point-of-sale advertising isn't just another ad channel. It's a fundamentally different approach to reaching consumers — and it's funding lower costs for Australian businesses.