Reach Customers at the Moment of Purchase
Display your brand on payment terminals across hundreds of Australian retail locations. Captive audience. Zero ad blockers. Measurable results.
The Opportunity
Payment terminals are the most under-utilised advertising surface in retail
Australians make over 11 billion card transactions annually. Each one is an opportunity to put your brand in front of a customer.
Zero ad blockers. Zero skip buttons. Every ad is seen by every customer who pays. Unmatched attention at the point of purchase.
The payment terminal is the very last screen a customer sees before completing their purchase. Prime advertising real estate.
How It Works
Four simple steps to reach customers at the point of purchase
Set Targeting
Choose your audience by geographic location, merchant category, time of day, and transaction value.
Upload Creative
Submit your ad creative for review. Our team reviews all submissions within 3 business days to ensure brand safety compliance.
Ads Display on Matched Terminals
Your ads appear on payment terminals across hundreds of retail locations that match your targeting criteria.
Pay 0.55% of Transaction Value
You're charged just 0.55% of each transaction value when your ad is displayed. Simple, transparent, and measurable.
Precision Targeting Across Australia
Reach the right customers in the right locations. Our targeting options put you in control of who sees your ads and where.
Geographic Targeting
Target by state or postcode to reach customers in the exact regions that matter to your brand.
Category Targeting
Choose from 18 merchant categories including cafes, restaurants, retail, health & beauty, automotive, and more.
Exclusive Placement
Secure exclusive ad placement within a merchant category or region. Lock out competitors and own the moment of purchase.
Ad Formats
Two high-impact placements on every terminal
Idle Screen — Full Impact
480 × 800 pixels | PNG, JPEG, GIF | Max 5MB
When the terminal is idle, your ad fills the entire screen. Maximum visibility for your brand.
Transaction Screen — Point of Purchase
480 × 267 pixels | PNG, JPEG, GIF | Max 5MB
During checkout, your ad displays alongside the transaction. Customers see your brand as they pay.
Advertiser Dashboard
Track performance in real time with our intuitive analytics dashboard
Campaign Overview
Last 30 days
Simple, Transparent Pricing
Pay only when your ad is displayed during a real transaction
Load funds into your account. Ads run until your balance is depleted. Top up anytime.
$1,000 minimum initial deposit to get started.
Optional automatic top-up when your balance runs low. Never miss an impression.
No setup fees, no monthly minimums, no creative production charges.
Example Calculations
Case Studies
See how brands are using NewPay to reach customers at the point of purchase
BeanBrew Coffee Co.
Driving trial at point of purchase
Objective
Increase brand awareness and trial of their new ready-to-drink range among cafe-going consumers.
Targeting Used
Cafes and coffee shops in Sydney CBD, Inner West, and North Shore. Weekday mornings 7-10am.
Results
Over 45,000 impressions in the first month. 18% increase in retail sales within targeted postcodes. Cost per impression 60% lower than social media.
LUXE Apparel
Reaching fashion-conscious shoppers
Objective
Promote their mid-season sale to shoppers actively making purchases in complementary retail stores.
Targeting Used
Fashion, health & beauty, and lifestyle retail locations across Melbourne and Sydney. All trading hours.
Results
32,000+ impressions over 3 weeks. 22% uplift in online traffic from targeted areas. Average CPI of $0.04.
QuickBite Delivery
App install campaign at restaurants
Objective
Drive app downloads by reaching diners at the moment they're thinking about food — while paying at a restaurant.
Targeting Used
Restaurants (casual dining, fast food, fine dining) in Brisbane, Gold Coast, and Sunshine Coast.
Results
58,000 impressions in 6 weeks. App installs from targeted areas up 31%. Lowest cost-per-install of any channel.
Brand Safety & Content Review
Every ad creative is manually reviewed by our team before it goes live. We maintain strict content standards to protect both merchants and advertisers.
- All creatives reviewed within 3 business days
- Automated content scanning for compliance
- Merchant opt-out controls for specific ads or categories
- Real-time monitoring and instant removal capabilities
- Compliance with Australian advertising standards (AANA)
Prohibited Categories
The following categories are not permitted on our network:
- Tobacco & vaping
- Gambling (unless licensed)
- Adult content
- Weapons & firearms
- Misleading health claims
- Political advertising
- Cryptocurrency & financial scams
- Counterfeit goods
Request a Demo
Get in touch with our advertising team to learn how NewPay can help you reach customers at the point of purchase.
Start Reaching Customers Today
Join leading brands using NewPay to connect with customers at the most impactful moment — the point of purchase.